About Us

behind the scenes

We Aren't an Agency

Most Agencies do not really care about what is best for your brand. What most of them are after is how to bill you so they can achieve their financial target for the year.

They hardly care if their recommendations will work, all they want is to collect your money.

We are a Strategy Consulting Outfit

All we want to do is to help your brand grow by helping you spend the least amount of money to achieve maximum ROI.

We know this might seem a little bit out of place. Yes, we know too. However, we believe in recommending the best solution for your brand, instead of solutions that will help us make more money off you.

We love Rigorous Thinking

With proper problem analysis and assumptions testing and bursting, there is no business problems that we cannot solve.

We understand Human Behaviour

it is true that “people don’t think how they feel, they don’t say what they think and they don’t do what they say.” David Ogilvy. So, we do not let what they say fool us.

We Believe in Data

We believe that one of the best ways of understanding the problem a business is facing is by going through their existing data. The data could be Big or Small data.

Big data are usually quantitative and measurable data while small data are usually qualitative and difficult to quantify.

We use Technology

One of the greatest blessings of the 21st century is the fast advancement of technology. It is also one of the fastest means of solving a problem or achieving a goal.

There are a lot of tools out there that help solves business problem. Our job is to help you look for the right tools for your business.

Your Dream. Our Mission.

We Put Your Brand Interest First

We use Rigorous Thinking, Behavioural Science, Big & Small Data + Local Nuances to grow brands.

We believes the relationship between clients (brands) and agencies would be better if agencies truly care about the brands they are building by putting the brand interest ahead of the agency.